ADWEB today announced a new integration with Oracle Moat and Oracle Contextual Intelligence, part of the Oracle Advertising product suite, , the leading Greek programmatic marketplace -PPN, to provide advertisers and publishers with important verification and attention metrics, and contextual targeting and brand safety solutions. The collaboration with Oracle Moat and Oracle Contextual Intelligence supports ADWEB’s vision to establish its Premium Publishers Network (PPN) as the highest tech-enabled and most advantageous programmatic marketplace for both advertisers and publishers.
“We wanted to offer a new level of transparency, control and options in the Greek market. With Oracle Moat and Oracle Contextual Intelligence, all PPN partners will have access to a new era of measurability and brand safety. Brands and agencies can spend on advertising with confidence and publishers can maximize their inventory value and increase revenues. Today’s announcement is a continuation of our commitment to create real value for advertisers and publishers,” said by Angelos Grypaios, COO of ADWEB.
James Zaumeyer, vice president, sales for Oracle Advertising said.
«In an increasingly complex, connected world, advertisers need to know who their best audiences are, reach them in the right environment, and measure the effectiveness of their campaigns.Our trusted measurement and contextual intelligence solutions give brands the confidence to invest in advertising and provides transparency on the impact of their ad spend. We look forward to helping ADWEB continue to extend the value of its platform to advertisers and publishers across the Greek market.”
ADWEB began working with Oracle Advertising in October 2021.